On June 6, 2008, Smackdown General Manager Vickie Guerrero decided that her show also needed championship gold for its divas. Vickie announced that there would be a brand new WWE Divas Championship belt created. The belt itself was unveiled on July 4, 2008 on Smackdown, and featured the color pink on it. The Smackdown General Manager held a series of matches to decide who would fight for the title. There were two separate "Gold Star on a Pole" matches held in which the first diva to climb the corner of the ring and retrieve a golden star hanging on a pole would win. The match featured divas such as Victoria, Maryse, Cherry, Natalya and Michelle McCool. One match was won by Natalya, while the other was won by Michelle McCool. The two WWE Divas would meet at the Great American Bash in Uniondale, New York on July 20, 2008.
At the Great American Bash Pay-Per-View, it was Michelle McCool who was able to defeat her opponent Natalya in the first title match. Michelle won the title by submission, using a Brazilian Heel Lock to force Natalya to tap out. Michelle etched her name in WWE history by becoming the first WWE diva to win the WWE Divas Championship. Up until now, Michelle has been the only WWE Divas Champion as she has successfully defended the title against the likes of Natalya and Maryse. Both the Raw and Smackdown brands now enjoy competitive diva divisions thanks to the creation of the new belt. On Raw divas continue to fight for the prized Women's title and on Smackdown the newly created WWE Divas Championship has earned its spot in WWE history.